Community, Language, and Postmodernism at the Mouth of Hell
Asim Ali
Department of American Studies
University of Maryland, College Park

Abstract

Introduction

About three years ago, I was flipping through all the junk that comes wrapped in plastic in the Sunday Washington Post. The TV Week magazine caught my eye: the cover announced an interview with the star of a new series entitled "Buffy the Vampire Slayer." I found it hard not to smile at the title. The name "Buffy," ever since I could remember, connoted the exact opposite of "Vampire Slayer." I mean, everyone knew that slaying vampires was a dirty business, certainly not the purview of some prissy brat in heels. "Buffy" was just no kind of name for a bad-ass vampire slayer.
The TV Week cover reminded me that I had sort of wanted to see the 1992 movie from which the series took its name, but had never gotten around to it. It wasn't just that I have a predilection for vampire flicks. It seemed a clever idea to me that the "chosen one," the unwitting recipient of a unique talent for killing vampires, was a popular, rich, snotty, ultra-trendy high school cheerleader. But the film never made it onto my radar screen of things to do.
And so the interview with Sarah Michelle Gellar (SMG), the new Buffy, caught my attention. I was reminded that I had recently heard somewhere that "Buffy" was being turned into a television series, and I had wanted to watch it. So I checked the listings, and noticed that the first episode had already aired. I was miffed, but not too much, because I figured that, like most shows on TV, and especially those taken from movies or books, this one would suck. I could imagine yet another horrid spinoff of the Ferris Bueller faux teen-angst genre, wherein cruel teachers would oppress their students through the use of such brutal devices as teaching and taking attendance.
Such were the thoughts that fluttered in the back of my brain as I turned the page to read the interview. In retrospect, it's not surprising that my automatic reaction to a new show would be the expectation of a complete inability to relate to it. That's certainly how I respond to the vast majority of popular--or mass-produced--cultural products. I love popular music, and yet most of what I hear on the radio is incredibly annoying. It's a rare thing for me to be impressed by, much less enjoy, a movie. And as for TV: I don't even know what channels the three major networks are on, and, frankly, I enjoy most commercials more than most TV shows. And I hate commercials.
It came as quite a surprise, therefore, that SMG was describing her role in very different terms then I expected. This actress, who had spent 15 of 20 years acting, who looked every bit the stereotypical blonde California bombshell she plays on "Buffy," and who had already won an emmy, was talking about what it was like to be an "other." 1
An "other" what? What on earth could she have to complain about? Embedded somewhere in that interview--whether or not SMG intended it to be--was that everyone, and everything, is an "other." Some are more "other" than others, but ultimately, even if only in the smallest degree, everyone and everything has the potential to be alienated and "otherized." This was much more depth than I had expected. So I watched the show. A lot.

Computers are a lot like televisions. That's probably because the only part of the computer I look at is the monitor, which really is just a TV. But beyond that, they both have the same unfulfilled promise. Television promises--or at least its promoters do--worlds of as much depth and meaning as I can handle, a fantastic multiplicity that can satisfy virtually every human want and desire. I find that it's not that hard to get sucked into the magic that is TV. Fortunately, it's also not too difficult to break television's spell. Usually, all it takes is simply turning my head and noticing that I'm still in my living room. But, just in case that's too much effort, I can always just wait fifteen minutes for the next commercial, when a few loud words from my sponsor will usually snap me out of my reverie.
Like TV-land, cyberspace is a vast uncharted territory that promises to change the world as we know it, especially if we're interested in pornography. Web sites are a gateway to fantasy sitting right on top of our desks. And yet, the most wondrous sites with the most impressive graphics, even if not punctuated by slow connections and commercial on-line banners, seem hardly impressive when bathed in the fluorescent glow of my windowless office, my constant reminder that I'm probably not having fun. But even if this wasn't the case, and even if my gateway to a better world was somehow more enticing than the coffee stained 14-inch monitor on my desk, there would still be one unavoidable fact: the internet, just like TV, is way more style than substance. Ultimately, there's just not a whole lot behind all the hype. And so it is that I found myself questioning whether these hi-tech devices were good for anything except spell-checking.
It took a while, but eventually a possibility presented itself. It seems that, to many people who fall roughly into the occupational category commonly known as "middle manager," computers are good for professing the technological prowess of their users. In other words, they exist to justify their own existence. Having found myself in a work environment in which one of my main tasks was to maintain my technological prowess--or at least the appearance thereof--I availed myself of the opportunity to familiarize myself with computer technology. This led to a second answer to the question of what good computers are. They can be used to get information.
Most of the work-related information I was looking for on the internet was just as difficult to obtain as in the days before the internet. Fortunately, "Buffy"-related information didn't fall into this category. Having rapidly become completely obsessed with "Buffy," one of my first information-gathering projects was therefore to find "Buffy" sites. The official site, which is now at Buffy.com, was the best of these. Not only was there a great logo that I could have running in the background, but there were helpful things like episode summaries, biographies of the stars, and links to the sites of bands (almost all of whom are unsigned) who play at the show's fictitious club, The Bronze. There was also an area where I could go to talk with "Buffy" fans. I assumed this took me to a chat room, something I knew of, but had never seen before, and had no interest in seeing now. But, one day, being curious and having explored the rest of the site, I clicked on the icon for entering The Bronze, and was greeted with the following message:
Welcome to The Bronze

PLEASE READ BEFORE ENTERING

The Bronze Posting Board is a highly developed community of "Buffy" fans
from around the world. If you're new, it can seem confusing, or you may feel
like it's difficult to be heard. Please read the following information to learn
more about how to participate2
And so it happened that a third use for computers occurred to me: they were useful for finding topics for research papers.
Of course, when I first saw this greeting, I had no idea that a research topic was brewing in the back of my brain; at the time, all that registered was surprise at the notion that computers were consciously being used not to compute, but to communicate, to build community. As it turns out, I would eventually review the information on this page repeatedly, both in order to learn how to participate and to try to understand some of the rules and assumptions on which this community was based. My initial reaction, however, was to the excerpt above: I had no idea how a community, much less a "highly developed" and global community, could come into existence based on a web site that was based on a TV show. What exactly did it mean to be a "community" of people who never met in person, and whose only common ground was twice-removed from reality?

This paper presents an ethnographic analysis of the on-line community whose members frequent the online linear posting board known as The Bronze.3 The focus in the first section will be on "Buffy the Vampire Slayer" itself. Since The Bronze would not exist without "Buffy," this section provides general background information on the show which suggests its appeal among its fans. Because this essay is a direct result of my own interest in "Buffy," this section also serves to highlight some of what I find meaningful in it. The focus of the second section will be on my interactions with Bronzers (members of the Bronze community), participant observation at The Bronze, and ethnographic interviews.

Buffy the Vampire Slayer

For some reason, I was surprised that I would like a show like "Buffy the Vampire Slayer" (BtVS). Perhaps it was out of some embarrassed need to justify my new obsession that I started devoting serious thought to why I liked the series. Or, maybe there was something intuitively meaningful in it that my brain was struggling to verbalize. Whatever the reason, I found in it a great deal of relevance to life in general, and my life in particular, especially my life as an erstwhile high school student in Southern California. But I also found that not too many people were impressed by my new favorite pastime. So, aside from the sheer perverse joy I felt in telling people that "Buffy" was the most profound thing I had ever seen--which was not quite true, but more provocative than saying that the Dhammapada was the most profound thing I'd ever seen--and watching their reactions, I didn't get much positive feedback from my pronouncements that the solutions to most of life's problems could be found on Mondays at 9 p.m. (8 central) on The WB. Incidentally, it's now on Tuesdays at 8 p.m. Seven central.
Initially, it was the dialog that captivated me. It was remarkably rich and incredibly funny. The characters were self-reflexive in the extreme, to the point that their conversations sounded almost like they were occurring in the third person, happening out "on the table" rather than emanating from their heads. I found myself wondering whether my own wretched teenage experience might have been less awkward had I been as communicative. Of course, even if I'd had the communication skills, I would still have had to be willing to overshare, and I don't know if any amount of cajoling would have convinced me to let anyone into the private little hell that was my teenage life. Besides, if the characters in BtVS were any indication, there would have been plenty of awkwardness regardless of how communicative I had been. Nonetheless, because the simultaneity of self-reflection and teen angst was so fascinatingly believable, "Buffy" reminded me of just many loose ends I had managed to leave untied as a teenager. I doubt that those ends will ever be tied, but at least I can get a little closure by understanding my own past via "Buffy."
While the dialog was what got me hooked, a second characteristic of BtVS emerged as I continued to watch: this show inverted everything at every possible opportunity, and somehow, in the process, cut through the layers of socialization and assumptions that characterize life. Set in the fictional, perfect, and largely homogeneous "one-Starbucks town" of Sunnydale, California, this show pierced the veneer of what might otherwise be the Christian Coalition's dream-town and laid bare the "nuts and bolts that hold the surface of reality together."4
"Buffy" is a very postmodern show. It's about shaking up standard notions and ideas, about slamming together a diversity of beliefs, and then waiting until the dust settles to see which of them are left standing. It is about the multiplicity and fluidity of ideas, meanings, and personalities, and how mixing them up allows us to deconstruct our own hidden assumptions. In Sunnydale, life is figuratively but also literally an illusion: unbeknownst to all but a few of its (living) inhabitants, it's sitting on top of the mouth of hell. Buffy and a few of her friends see the world for what it really is, and because of this, they are ostracized and alienated. And, even worse, they are also constantly getting blamed for the violence and mayhem that they spend their nights trying to stop, which results in a constant string of detentions, bad grades, groundings by confused parents, dead bodies on school grounds, locker monsters, and even suspensions and arrests. Plus they are almost killed on a regular basis.
According to series creator/producer/writer Joss Whedon,
the show's tone is . . . everything all at once. It has that sort of pop culture blender . . . that pomo thing. But, at the same time, the one thing we always stress is drama, and is the truth of things. . . . And we try and combine as many strange and often disparate elements as we can, but in a framework where they all make sense, and they all feel real.5
Indeed, in "Buffy," the heterogeneity that results from combining horror, humor, action, beauty, and drama serves as a vehicle for uncovering truth and reality:
[T]he world is a scary and horrifying place, and everybody's going to get old and die, if they're that lucky, and . . . to set people up, to set children up to think that everything is, you know, sunshine and roses and Care Bears in the world I think is doing them a great disservice. Children need horror because there are things they don't understand . . . If it scares them, if it shows them a little bit of the dark side of the world that is there and always will be, it's helping them out when they end up facing it as adults."6
On a more personal level, Joss says of his interest in horror: "I've always been interested in vampires, I think, because of the isolation they feel. They're in the world, but not of it. As a child I always felt the same way, and Buffy deals with that kind of alienation."7 According to the official "Buffy" fan magazine:
"If Joss Whedon had had one good day in high school, we wouldn't be here," says Buffy co-executive producer David Greenwalt.
"I went through rejection, alienation, frustration, and more," says Buffy creator Whedon of his high school years. "I experienced each and every one of those things. I wasn't abused, I was just miserable and whiny. I had a harsh time. A great deal of what I write about I experienced."8
Furthermore, Joss seems to have a poststructuralist bent: when asked about his intention regarding the final episode of 1998, he replied: "Trust the tale, not the teller."9

Below I identify several scenes which exemplify the alienation, fragmentation, diversity, and confusion--in short, "Buffy's" postmodern and deconstructionist appeal--that characterize the show. In these scenes, life is shown to be more complicated than many of us would like. In BtVS, social institutions create the very divisiveness and exclusion they are designed to prevent. Concepts like "family" and "religion" become suspect in a world in which adults are more likely to believe that their kids are in gangs and on drugs than that they roam the streets at night stopping the evil whose very existence calls into question their parents' belief in a benevolent God. Notions of identity and individuality are similarly complicated as characters cycle through different personas as they move between home, school, hellmouth, and hell. And beliefs regarding acceptable levels of violence and coercion are repeatedly confused and challenged in a world of soulless demons in which politicians and the police are just as likely to hinder as to help in the fight against evil.
Some background information is necessary: the cast of characters is as follows. Buffy is the Slayer, the only human who is the physical equal of a vampire, a fact that she desperately--and unsuccessfully--attempts to keep secret. Rupert Giles is the school librarian--or at least he was until he blew up the library, an event that coincided with Buffy's graduation--and is Buffy's Watcher. He trains her to kill vampires, and spends his spare time conducting research on demonic activity. Buffy's closest friends (the "slayerettes") are Willow, the smart, shy, computer geek and budding witch, and Xander, the not-so-bright but passionate loudmouth. Cordelia, Xander's ex-girlfriend, is the beautiful, popular, and utterly selfish person that Buffy once was. Willow is dating Oz, the werewolf guitarist of Dingoes Ate My Baby; unfortunately, his lycanthropy became enough a problem that he decided to leave Sunnydale for less populated parts. Angel is a good vampire by virtue of a curse which restored his soul. Unfortunately, the curse was broken for a few months in the second season, which caused him to revert back to being Angelus, an utterly sadistic demon. Jenny Calendar was the computer science teacher and Giles' girlfriend; she was murdered by Angelus. Spike, formerly known as William the Bloody, is a vampire sired by Angelus roughly a century ago. Joyce Summers is Buffy's mom. The teenagers in the cast are often collectively referred to as the "Scooby Gang." Apparently, this term was first used at The Bronze; it was later used in the episode entitled "What's My Line."

"Having a normal social life . . . is problematic at best"10

In high school, the cool kids are the jocks and the cheerleaders. But despite their presumed popularity, they are rarely portrayed positively in "Buffy." In fact, members of virtually any well-established group seem suspect. For example, in "The Pack," Xander is inhabited by a hyena-spirit, after which he starts hanging with the school's "mean kids," and joins in their hurtful behavior. Interestingly, Willow assumes that Xander's newfound malice is directed at her because he finds her unattractive, while Giles is dismissive of it, saying "boys can be cruel."
Athletes exemplify pack behavior. In order to hide his homosexuality, football player Larry is constantly doing manly things like trying to beat up Xander and look up Buffy's skirt.11 In "Go Fish," when a member of the swim team attempts to sexually assault Buffy, she responds by giving him a bloody nose, for which she is reprimanded by the principal, and told by the swim team's coach to dress less provocatively. When Buffy discovers that the team's coach--who, of course, turns out to be evil--has been feeding his swimmers drugs that enhance their swimming ability but have the unfortunate side effect of turning them into sea monsters, the coach decides to eliminate her. Saying that his "boys" have "needs," he leaves Buffy at their mercy, prompting her to mutter sardonically that just what her reputation needs is that she "did it with the entire swim team."
Similarly, fraternity boys, because they are institutionalized, safe in numbers, rich, and well-connected, are natural representatives of invidiousness and abusiveness. At an exclusive fraternity party in "Reptile Boy," Buffy ends up drugged and unconscious, bringing to mind numerous reported instances of sexual abuse on college campuses. Fortunately, no such abuse occurs, as she is being "saved" as a sacrifice to the fraternity's benefactor, a giant reptile demon who lives in the basement.
Adults--and parents in particular--being guardians of the status quo, are rarely cognizant of harmful social structures. Buffy's mother is a fairly typical parent in the Buffyverse: she's a wonderful person, but she's also clueless, ineffectual, and smugly conventional. Even after learning of Buffy's secret identity, Joyce is hopeful that Buffy may be able to go to college and be a "normal" girl. For example, in Lovers Walk, which takes place over a year after the "Reptile Boy" incident, she says to Buffy: "It's just you belong at a, a good old-fashioned college with, with keg parties and boys, not here with Hellmouths and vampires." To which Buffy responds, "Not really seeing the distinction."

"But what could she possibly see in him? [. . .] I mean, he's a senior, he's attractive . . . and he's in a band!"12

In contrast to the thuggish behavior of jocks, cheerleaders, frat guys, and just about anyone with either money or looks, our heroes are decidedly individualistic. They are not nonconformists, and certainly not rugged individualists. They are not even particularly heroic, courageous, or articulate. But they have learned to question dominant paradigms. They are people who act without relying on the learned assumptions, or "recipe knowledge," that characterize group behaviors.13
Giles is "like superlibrarian guy," and as such, is assumed to be able to take care of himself.14 Jenny, the computer science teacher, is a self-proclaimed technopagan. Buffy's first date in Sunnydale was with Owen, an attractive, intelligent classmate who carries Emily Dickenson with him at all times, and who has been known to "brood for 40 minutes straight."15 Willow is sufficiently computer literate that she becomes the computer science teacher when Jenny is killed, and is crushed when she finds out she scored only 740 on the verbal SAT. Oz, the unflappable, sensitive, and incisive guitarist, is "the smartest person never to graduate" from high school.16 Somewhat ironically, Buffy--who scored 1430 on the SAT--is the brawn of the gang, while the rest of the group is the brains, spending much of its spare time in the library conducting research on the forces of evil.

"Please! My boyfriend had a bicentennial."17

Family and personal relationships, whether intentionally or not, are constantly being deconstructed in BtVS, calling into question the ease with which certain arbitrary norms become reified. Age differences are one example. Angel is approximately 225 years older than Buffy. Not only is he more worldly than most teenagers, but he has lots of baggage, especially in the form of Drusilla, who he (as Angelus) tortured into insanity before making a vampire. Furthermore, not only can Angel and Buffy not have kids--or any kind of relationship in the daylight--but Angel is cursed to lose his soul should he ever achieve true happiness.
Giles, being 30 years older than Buffy, is at one point accused of being a dirty old man, while Buffy is scorned by her peers for hanging out with the librarian. Giles is like a parent, simultaneously sending Buffy into battle, and making excuses for her behavior to her mother and teachers. They are extremely close, but are not really friends, and certainly not intimate. Their relationship crosses traditional boundaries: how does one distinguish between categories such as parent, friend, lover, peer, and teacher, when these categories are constantly changing in a rapidly changing world?

"It's bad enough they won't let me hunt elephants for their ivory. Now I've got to deal with People for the Ethical Treatment of Werewolves."
18
The use of violence leads to several boundary crossings as well. While its use is fairly well codified among humans, the question of when it is acceptable against other-than humans calls into question our current conceptions of legitimate violence. For example, in "Phases," Buffy tries to capture and protect a werewolf from a hunter who assures her that he would never hunt merely for sport, at least not as long as there's a black market for werewolf parts. In "The Wish," we see an alternate universe in which vampires are the dominant species, and humans are food animals, connected to milking machines that extract blood. In "Faith, Hope, and Trick," we see a burger joint, with a grotesque, part Big Boy, part Jack in-the-Box icon in front, it's teeth bared, mouth wide open, and dark stuff--perhaps blood, burger juice, or ketchup--all over it's mouth, slovenly gorging itself on a hamburger. Mr. Trick drives through for a soda, but then decides he's hungry, so he eats the cashier. Incidentally, it is this scene in which Trick says of Sunnydale, "admittedly, it's not a haven for the brothers, strictly the Caucasian persuasion here at the Dale, but you know you just gotta stand up and salute that death rate . . . makes DC look like Mayberry."
The relationship between food and violence is, in fact, one of the most subtle and recurring undercurrents in BtVS. This is not surprising given that Buffy defines herself as the antithesis of vampirism. Her raison d'etre is to oppose those who would kill humans for food, who might be inclined to think of them as "Happy Meals with legs."19 Whether intentional or not, the message is that humanity is not singular. Rarely, if ever, do we see the good guys eating anything that might have blood in it. The idea that the world is full of blood-suckers in human guise seriously complicates the logic of conceiving of non-human animals in terms of human consumption. And, it relativizes the place of humans in the universe. That this is the case has been made all the more clear by the appearance in BtVS's fourth season of The Initiative, a covert military organization. While its mission is unknown, it is clear that its officers consider demons of all kinds to be "just animals."20 Indeed, The Initiative's activities are chillingly reminiscent of Dr. Moreau's, a demonic modern-day analog of his disturbing and ill-informed experiments.
The above examples indicate that violence that is acceptable when the victim is sufficiently otherized and dehumanized is not qualitatively different from currently unacceptable uses of violence. It is within the context of violence between humans, however, that "Buffy" has provided its most controversial cultural criticism. In "Earshot," Buffy becomes temporarily telepathic, and learns that someone on campus is planning a mass murder. In searching for the murderer, she discovers a student, Jonathan, attempting to commit suicide. The dialog that results from Buffy's attempts to prevent Jonathan's suicide is remarkable for its incisive and dramatic explication of the factors that lead people to feel so despondent that they become suicidal. Unfortunately, these scenes were overshadowed by the real-life drama surrounding the episode: filmed months in advance and originally scheduled to air on the Tuesday following the mass murder at Columbine High School, the episode was pulled because of its depiction of high school violence. Apparently, the offensive material was the following dialog:
XANDER. I'm still having trouble with the fact that one of us is just gonna gun everybody down for no reason.
CORDELIA. Yeah, because that never happens in American high schools.
OZ. It's bordering on trendy at this point.
The implication is that high school violence has been an ongoing problem that mainstream American society has refused to acknowledge. Indeed, I believe that "Earshot" exemplified exactly the kind of discourse that can help identify and prevent the anomie that results in teenage suicide and Columbine-type violence. Ironically, The WB did exactly what "Earshot" so elegantly criticized: in what seemed like a convoluted case of blaming the messenger, The WB, rather than acknowledge BtVS's implication that teen violence has been a longtime problem worthy of discussion, instead refused to air "Earshot" until September.21 Apparently, Columbine was an anomaly that would have to be farther in the past before "Earshot" could be shown.

"Note to self: Religion. Freaky."22

As with science fiction in general, there seems little reason to bring religion into BtVS. Science fiction is, in effect, a controlled thought experiment in which a world is created, one variable perturbed, and the results followed to their logical conclusion. To once again use social constructionist terminology, why would anyone who was coerced by and vested in a religious institution be interested in exploring alternative constructions of reality? After all, once institutions are created, their maintenance requires continual protection against external threats.23
According to Giles, "This world is older than any of you know. Contrary to popular mythology, it did not begin as a paradise. For untold aeons, demons walked the earth and made it their home, their hell. And in time they lost their purchase on this reality. The way was made for mortal animals. . . . "24 BtVS, in implicitly ignoring the relevance of divine inspiration and guidance in fighting the forces of evil, not only indicates the constructedness of religious beliefs, but also the importance of personal responsibility in a world where membership in groups and institutions leads to personal irresponsibility
This is not to say that the Buffyverse is not based on Western/Christian mythology. To the degree that it is based on a dichotomization of good and evil, it is very much so. The "Buffy" version of vampirism is an extreme example of this: a vampire is not a human transformed, but rather an inherently evil being. Becoming a vampire means that the human soul is replaced by one that is demonic. And yet, despite the assumptions of the Buffyverse, life in Sunnydale is rarely reducible to a simple binary. Virtually every character in "Buffy" lies somewhere between good and evil. Their lives are complicated enough that often there is no clear right answer, no obviously good solution. And the characters are complicated enough that they sometimes inadvertently aid the forces of evil, doing the right thing for the wrong reasons, or the wrong thing for the right reasons. Several characters, such as Angel, have crossed the line between good and evil; Angel has done it several times due to a loophole in the curse that restored his soul and made him good. Furthermore, the notion that there are higher powers of good and evil, that the "powers that be" are conscious agents, or even that there is any particular order to the universe, has been notably absent.
BtVS, then, takes a relatively simplistic and binary universe and continually complicates it. For example, in "Earshot," the realization that Buffy can hear his thoughts leads Oz to a minor existential crisis as he contemplates the validity of self/other binaries (his thoughts are in italics): "I am my thoughts. If they exist in her, Buffy contains everything that is me and she becomes me. I cease to exist. Huh. [. . .] No one else exists either. Buffy is all of us. We think, therefore she is." Or, consider Buffy's reaction to private schooling: "You mean like jackets and kilts? You want me to get field hockey knees? [. . .] What about home schooling? You know, it's not just for scary religious people anymore."25

The Bronze

I chose the Bronze as a subject for ethnographic study for several reasons. The most important of these, at least at the time, was that I simply could not understand the link between "Buffy" and the on-line community to which it gave rise. I was a "Buffy" fan, and, as indicated above, had given a fair amount of thought to the show, and had in fact found it useful in understanding my own life. I would welcome the opportunity to talk with people about "Buffy," and yet it never occurred to me to go on line to do so. In fact, even after I found The Bronze, I had no desire to communicate on line.
There were practical reasons as well. The idea that anyone would willingly sit at a computer in order to be a part of a community seemed bizarre to me. But I figured that anyone with enough time to do so would probably have time to be interviewed by me. Furthermore, since "Buffy" was obviously aimed at teens, I saw an opportunity to interview teenagers--a group with whom I have little contact--and figured teens are even more likely to spend time being interviewed than adults. As it turns out, I figured wrong.

The first order of business was to "lurk," which is to observe an interactive internet site without participating or announcing one's own presence. The greeting mentioned above, which suggested that the Bronze "can seem confusing," was something of an understatement. A typical page of conversation (which the reader is encouraged to view firsthand at The Bronze) might look something like this:26

^


Closet Buffyholic says:
(Mon Feb 22 08:01:25 1999 [ . . . ])

krypticon Somehow I think that my pontificating about the mating habits of farm animals involved less slurring of words than yours did. But you probably had more fun than me. C'est la vie. woo, check out that furin' language! And I still liked your other pick up line: "I may not be the most good looking guy in here, but I'm the only one talking to you." hee hee hee. But I think it could get you assaulted.

FSMCDman Hello! Wow, you picked up a siggy awful fast, didn't you? Welcome! How goes the band scene?

fenric hola, how was down south? Warmer than here, I'll bet.

Doc I am NOT either slacking, slacker.

CB

^


Megdalen says:
(Mon Feb 22 08:00:55 [ . . . ])

Chrissy! Nice first!

*poof*

Megdalen

^


Peanut says:
(Mon Feb 22 08:00:23 1999 [ . . . ])

nah...

^


Chrissy says:
(Mon Feb 22 08:00:19 1999 [ . . . ])

Hey all! Not on vacation anymore so I can't be here for too long, but I thought I'd stop by anyway 'cause otherwise I'd missers y'all..

TO PBers- Saturday night was a blast! Hope we can do it again sometime :)

SOs to all my Bronzer buds, including but not limited to: AKA Becker, Angle Man, Angela, angelgazer, ANGELofMUSIC, Anya, Arcadia, Asanti-momlet, banana, belmont, Big Al, Buffy13, BuffyBrazil, Cate, CharlieX, CHRIS, Circe, Closet Buffyholic, Cosmic Bob, Doc, DeMoriel, devil, Erestor, Erika Amato, EverDawn, Mr. EverDawn, Fatima, fenric, Godeater, goldspike, greengirl, Gryphon, gypsyrat, Heliconia, IMMORTAL, Jade, Jan, Jeff Pruitt, Jennifer Lynn, KAM, Lena, Little Willow, Macho Macho Man, Manx, Margot, Medusa2306, MeeB, -mere-, Night Owl, OzFan, Pippin, Princesscloud, Raven, ~sara~, Sarah W., SarahNicole, Savannah, StGermain, Taster's Choice, Tisiphone, TouroGal, TV James, VT, Willa, Mr. Willa and all the people my list is still missing 'cause I constructed it during one of my off the-board-due-to-whup phases.....

Chrissy

Slave to Owner and creator of the Who's Who of the Bronze page
WPWP #313
XDC #243
JP Gang #43
B/F in '99 #44
Proud member of Buffy, Eh?
Black sheep of the BWGDC
UB *SbAM*
First Mate of the Shameless Hussy Boat
Asanti is my momlet
-mere- is my kickboxing (and evilty) guru (and I am her *willing* Scott Evil)
Night Owl is my Uber Bud
SarahNicole is my Psychic Wonder Twin
Non-slavish CHRIS devotee

This series of posts captures several unique aspects of The Bronze, the most obvious of which is that The Bronze is confusing. Each post appears as it is submitted, creating the sense of a never-ending stream of comments.27 Furthermore, there is nothing inherent in posts which indicate what they refer to. Whereas in live conversation there are physical clues which provide the context for the spoken word, at The Bronze, the context depends on the content. While some of the posts here are addressed to specific persons, one is addressed to everyone, while another has no meaning except in the context of this particular author's previous (over the course of many months) posts. Furthermore, even posts addressed to specific persons may never be read in their intended context, because there's no way to know whether the addressee is still present. Thus, The Bronze has a postmodern--poststructuralist, in fact--quality: these signifiers are not printed on a physical medium, and their content depends as much on the reader as the author.
There are two solutions to this type of confusion, both of which are available at the same site as The Bronze Linear Posting Board. One is to "chat" online instead of "post." In other words, one can enter a chat room, and type to others in real time.28 The fact that Bronzers are at the posting board, and not the chat room, however, indicates their preference for the former. In fact, Bronzers are constantly explaining to "newbies"--people who are new to the site--that this is not a chat room, and that people should not expect immediate replies to their posts. Also, the fact that every site for newbies--of which there are at least three in addition to the official site--mentions that The Bronze is not a chat room indicates Bronzer's preference for the posting board format.
The second solution is also one that Bronzers roundly reject. Apparently, many posting boards are "threaded," meaning that posters can either join an existing "thread" of the conversation, or they can start their own thread.29 The thread thus mediates topics of conversation, keeping them focused, and allowing the poster to stay "on topic" without having to scroll through hours of posts. Very few Linear Posting Board regulars seem to have any interest in the threaded board. In fact, as two of my informants mention below, Warner Brothers met with such strong resistance when it announced plans to discontinue the Linear Posting Board that it dropped those plans for fear of alienating its fan base.
It is not only the nature of the Linear Posting Board which is a cause of confusion. There are also a great many words and conventions that are specific to The Bronze. Several are captured in the above posts. For example, it is common for people to write their posts in both the first and third persons. Often, an individual's post is punctuated with narration written in italic type, thus making it possible for the individual to describe his/her actions, the (fictitious) physical environment, or any other aspect of The Bronze from an "objective" viewpoint. Often, this is done so as to create a context in which the posting Bronzer's actions occur. Furthermore, some posts are written from the point of view of the Bronzer's online persona, and some are written from the point of view of the real life (RL) person. It is not unusual for both points of view to be present in a single post. Finally, there is a great deal of Bronzer-speak. Some of this, like most emoticons and many abbreviations, are common to the internet. But a large amount is not; there are, in fact, at least two unofficial websites dedicated to defining Bronze terms.

I lurked over the course of a few weeks, during which time I began to understand slightly more than I had when I first started lurking. I learned, for example, that the small type that follows a poster's name is her signature, or "siggy." It contains a variety of information, such as a list of clubs in which one is a member, names of other posters to whom one is "slavishly" or "non-slavishly" devoted, relationships to other posters (a "momlet," for example, being the rough equivalent of a mom at The Bronze), and a variety of quotes (usually from "Buffy") and references (often to past conversations). An "SO" is a shout out, a personal acknowledgement of other posters, often kept on one's "shout list," which enables posters to say "hi" without having to post to a large number of people individually, by name. Anything that keeps people away from The Bronze, like work, is "whup." Hence, in the shout list above, the last line is simultaneously an anticipatory apology for forgetting to shout to certain people, and an explanation for why this list may be incomplete.
Posts appear one on top of another; in the excerpt above, the latest post is the one on top. The second and third posts (from the bottom) are referring to the fact that the board changes every four hours: a new, blank board appears, and the old one is archived for a week. Many Bronzers will "try for first," meaning that they will submit their posts such that they are first on the new board. The second post refers to a try for first that the poster thought would be unsuccessful. She was right; the previous poster beat her by four seconds. The third post serves two functions: to congratulate the first poster on her "first," and to mark the poster's departure.
Asterisks denote action, as opposed to conversation; therefore "*poof*" is a way of saying "I'm not just saying that I'm leaving, but I've really left." This is significant because a great many Bronzers have trouble leaving, despite their repeated assertions that they are doing so. This is not unlike standing up to leave at a party, and then becoming engaged in conversation and staying for another hour. Since actions speak louder than words, "poofing" is a way of signalling that one really has left.
Despite the fact that lurking had allowed me to figure out much of what was going on at The Bronze, most of the insider-speak was still bewildering enough that I found it unfathomable that anyone could actually be having a conversation in this way. In retrospect, it seems that I could have lurked indefinitely without ever understanding what was going on. Fortunately, I didn't have to.

Bronzers

I was scared to look for informants. Not only did I not know what people at The Bronze were talking about (or how they were doing so), I had no desire to draw the attention of these strangers to myself, and certainly not in writing. So, after procrastinating for several days--possibly weeks--I finally got around to finding the webmaster of The Bronze. It turns out he's a webgod by the name of Apollo. I wrote to him, asking if I could post a message asking for informants. He responded almost immediately, saying he didn't mind as long as it didn't happen more than a few times. So I posted a message, and by the next day had gotten three responses, one from Patrick in California, one from Sally in New Jersey, and one from Destiny in D.C.30
The first response I received was from Patrick, which immediately threw me into a tizzy, because not only had I not yet figured out what I wanted to ask him, but he had already begun to volunteer information that I didn't know what to do with.31 His first email to me is as follows:
Hi Asim--
You can call or e-mail me. [ . . .] I've been on this board since inception, been a Buffy fan from show 1, helped with the Posting Board party in February, attended it, just had dinner with shannah, Occido, Kinsey, Enik1138, TVJames and Ozfan last week. It's very unusual, the most genuine online community I've seen in seven years of Internet surfing. You may know that at least two engagements have resulted from people who've met on this board, and who knows how many relationships.

Patrick was clearly impressed with The Bronze, which I tried to follow up on in my first set of questions to him. I was surprised at how quickly he responded--usually within a day--and how informed his responses were. I was immediately disabused of the notion that this was a teen slacker with nothing better to do than surf the 'net; indeed, I was surprised that someone would be so articulate in composing an email on short notice. I found the following responses particularly illuminating. (My questions are italicized; otherwise, no changes have been made).

Please tell me a bit (or a lot, if you're up for it) about the following: What is it about the show (BtVS) that captures your interest?

Above all, the writing. The show is actually an allegory of the traumas, travails and emotional highs and lows of growing up and being a human. Except that the traumas, travails and emotions are literally demons, vampires and forces of evil. It's a nice, literary conceit for TV. A normal, 17-year-old girl thinks the world will end if her mother doesn't let her out of the house that evening. In "Buffy," the world literally will end. In real life, a young girl who has premature sex with her older boyfriend may discover that he's turned into a creep afterwards. In "Buffy," the boyfriend literally turns into a devil demon. In real life, a young person may feel like the world is on their shoulders. In "Buffy," it really is. In real life, a young runaway may feel like they're no one, and that they could disappear for years without anyone noticing. IN "Buffy," young runaways literally become No One, and they literally disappear for years without anyone noticing. The strength of the writing is that the writers, Joss Whedon foremost, seem to recall with uncanny accuracy what it feels like to be 17, and are true to their characters without being condescending or smarmy.
But all of this is done very knowingly, and ironically, and with great wit. The jokes and one-liners, which are all character-based and situational, come fast and furious, and sometimes it's hard to keep up. The characters are quirky, yet sympathetic: they stand for the outcast and awkward in all of us. For anyone who recalls being awkward or out of it, it's nice to see such characters as the saviors of the world.
Lastly, the actors portraying these quirky characters are uniformly appealing and fresh. Sarah Michelle Gellar, who is a veteran of TV, shows the greatest range and depth, and captures every nuance of emotion that Buffy goes through, and conveys it with total honesty. Nicholas Brendon, Alyson Hannigan and Charisma Carpenter similarly invest their characters with many layers, sometimes giddy as teenagers, sometimes poignant as the most experienced adults. And Anthony Stewart Head surprises us by taking a stock, fuddy-duddy Englishman and turning him into a figure with a dark past and barely suppressed longing and rage.
All together, it makes "Buffy" completely original, often delightful, and always surprising. What other TV show can do that?

What drew you to the Bronze?

I wanted to share my enthusiasm for the show, but didn't know anyone who actually watched it (or, if they did, would admit to it). I loved the show from the first, but found myself embarrassed to bring it up in mixed company. Knowing that there was a place to discuss it with like minds was immensely attractive.

Also, you mentioned that it's the most genuine online community. Do you spend a lot of time in other online communities? Can you describe what it is that makes them less genuine?

Yes, I've met a lot of the original posters. WE had a party in February, and I helped organize some of the food activities. I don't keep in regular touch with any of them, but hear from them from time to time. Just this month, had dinner with a bunch of them on the occasion of a visit from Washington, DC, by Shannah and Occido. But I know they're much tighter back East, especially in the DC area; Shannah, Occido, Blade and others hang out a lot. As for the engagement, I know of at least two: one couple whom I don't recall, and ~mere~ with RD, who happens to be connected with the show (he's David Greenwald's assistant).

It's that connectedness that makes it seem like a real community--that, and the fact that many posters have been on the Bronze for years. Were you aware that a while back the minds at Warner Bros revamped their Buffy Web site? They were going to do away with the Bronze as it existed and sustitute a different kind of posting board, threaded like many others. there was a mutiny! People complained; e-mail flew; someone created a dual posting board on a completely separate Web site to substitute for the official one; people threatened to boycott the Web site altogether (though not the show!). In the end, WB and Fox recognized that they had something special here, and acceded to demands that the Bronze remain exactly as it was. And so it is. They even kept the name "The Bronze" (they were going to rename it "The Lounge.")

As for other groups, I'm a regular on an X-Files mailing list, and have dropped in on a couple of chat rooms and boards elsewhere. The connections on these seem much more tenuous and topic-related, and people drift in and out regularly. Not like the Bronze, where conversations can run for days or weeks.
While I tend to think of "Buffy" as deconstructive, Patrick provided me with an insightful analysis of Buffy as allegory. He also suggested that I wasn't alone in finding meaning in "Buffy" and not being taken seriously because of it. Furthermore, his answers indicated that, whatever it was that was meaningful about the Bronze, it was a unique phenomenon. And so my focus narrowed from BtVS and on-line communities to the Bronze, and especially the "tight" DC community. I followed up with some more questions:

What was it that got you posting/chatting? What kinds of things were you wanting to talk about? Can you give me an example of what you usually say/do when you enter the PB?

Boredom, mostly, and a desire to talk about the show with like minds. Haven't posted much lately; when I do, it's mostly my thoughts about how the show worked, or didn't, character interactions, favorite stuff, etc.

I'm also still thinking about the "genuine community" you mentioned. What I find interesting is that there's a whole bunch of conversation that I wouldn't have a clue how to make sense of. A lot of it seems to have absolutely nothing to do with the show. There are all sorts of different script, words and abbreviations and titles I've never heard of. How did you end up getting so into these conversations? How are newbies usually received (or not)? The few times I've lurked it seems like newbies are really conscious of their newbie status.

Best way is to address your comments directly to a person. Respond to a question, amplify a comment, etc. As for the abbreviations, etc., you pick 'em up by just hanging out and lurking. Titles of the eps are listed on the home page. Newbies are welcomed except when they're violating the rules (which are also listed on the buffy site), such as posting, "Angel is a hottie!" or "Buffy Rocks!" or asking if anyone has the stars' addresses, etc. Best way to work your way into the community is to lurk for a while, follow the ebb and flow of the conversation, then jump in with relevant posts to actual people. You'll be surprised how accomodating people can be, especially if you have something to contribute. As for the lack of on-topic conversations, well, that's the nature of these things. The more poeple get to know each other, the more they have to talk about that doesn't have much to do with Buffy.

How do you conceive of the Bronze posting board? I mean, if people boycotted over a name change, it sounds like more than just a web site...? Plus, it seems like a totally different thing than the chat-room or threaded posting board, but I'm not really sure how...

It's less like a chat room because you can only post three times an hour. And it's not like a threaded board because the entire conversation can be scanned at once. The ebb and flow is more like that of a bunch of people sitting around a table; some talking to everyone, some talking to a few people at a time. Some just talking to the person sitting (metaphorically) next to them. But you can switch back and forth at any time. In a threaded board, you must be on topic and are forced to talk to a small group, not to the whole group at a time.

You also mentioned Buffy-as-allegory, which I hadn't really thought of. What about that allegory struck a chord with you? What do you relate to?

Allegory in the sense that the action reflects inner states, emotionally or intellectually. A demon isn't just a demon; it's the external manisfestation of some problem, or an emotion, or a personal crisis on the part of Buffy or her friends. How she deals with the demon is a metaphor or allegory for how she deals with her problem.
Apparently, the Bronze is unique because it is more like a community than other on line communities. This begs the question: what makes it more like a community, and why? One answer to this lies in the fact that it's a Linear Posting Board. It's confusing, and therefore requires some effort and forethought to become a Bronzer. Furthermore, there's nothing regulating the discussions, nothing keeping people on topic, which means that all of the rough edges of conversation that are circumscribed on the threaded board are allowed to seep in at the linear posting board. Whereas the threaded board organizes people by topic, the linear board organizes them according to who they want to talk to. In other words--and this will be addressed in more detail below--part of what makes this community genuine is the flexibility people have in conversing and interacting with one another.
My only other on-line informant, with whom I had only one "interview," echoed Patrick's sentiments. Following are her (excerpted) responses:

What is it about the show (BtVS) that captures your interest?

It has lots of everything in it... satisfying my desire for different types of entertainment all at once. The writing is so incredibly intelligent, too, so it's not a zone-out time for me. I'm pulled completely into this other world for an hour, but some of it stays with me afterwards...for days and months.

How long have you been posting/lurking at the Bronze?

I first posted in mid-August '97. I was off for the month, living at home in between working in NYC and going to graduate school; thus, I was bored. I had finally started watching Buffy in July, and so came upon the site while I was developing an Internet addiction. During the next few weeks, I posted a lot and exchanged e mails with a bunch of people. At this point, I posted a lot more on-topic, and often the e-mails were information (re: the show). School soon overwhelmed me, so I stopped posting mid-September. Then, a few months later, I was visiting home on my birthday and had some free time. I checked the board, and saw that all these people were wishing me a happy birthday! I haven't left since.

What drew you to the Bronze?

The tail end of my previous response started to address that. This is a place people come to and remain at by choice. Even in RL extracurricular activities, you usually have some sort of commitment for a certain amount of time, or, at least, know that others will see you around, so you can't bail too easily. So, here is a place where people stay because they really want to be there. Since we're not doing much together-like a project-there aren't too many political struggles and major conflicts. When they do occur, they are about clashes of opinions and personalities when those opinions have been expressed. We're still all united in our passion for Buffy.

The people are extremely supportive. Sure, it doesn't take much to write <<< good vibes>>> to someone when they say they have an exam or job interview, but somehow you don't think about that when you read the stuff like that when it's addressed to you... or anyone. Things have gone beyond this one "gathering place". People send presents/goodies to one another. People e-mail and IM... and meet in person. We don't, by any means, always talk about Buffy. We have a lot of other things in common, similar tastes. Solid friendships and romances have started here. Back to supportiveness. When Seth Green comes on-line (I'm a bit smitten with him), people post to him, asking him to post to me, people e-mail me, people CALL me to tell me he's there. This place simply rocks.
Apparently, there's something unique happening at The Bronze, which makes me wonder: what does it do for people that they get so hooked?

The Mayberry Bronzers
Destiny

Destiny, like Sally, is a college graduate in her 20s. She's not a grad student, but is currently working full time while taking classes in preparation for medical school. The first time we met in person was in the Plant Biology building on campus. She had sent me an e mail an hour prior, saying "I'm wearing a sort of Sumatran batik-y long dress with no waist. And I've got my Drusilla hair on today." I had no idea what this meant. Fortunately, she was the only person in the building's lobby when I came in.
Unlike me, she was very down-to-business, which confused me a bit, because I tend to ramble. She had the same expression on her face that my students typically do on the first day of class: they look expectantly at me, like I'm supposed to know what's going on, which usually prompts me to stifle a laugh. Which I did.
After some chit-chat about the batik-y dress, during which I tried not to act like I had no idea what one was, I gave her a spiel about my project, and mentioned how most grad students were big goobers and would probably not see the value of "Buffy." This comment is what seems to have gotten us past the initial awkwardness of never having met. (Note to self: "goober" puts informants at ease) .
Once we started talking about the Bronze, I found Destiny to be a font of information. She immediately started telling me what a great community this was. It was, in fact, clear from the way she spoke that she assumed that I knew it was a community. I don't think it occurred to her that I might have thought otherwise.
I greatly enjoyed our first conversation, so much so that I made some a remark about gushing with enthusiasm, which somehow became alliteratively conflated with my previous statement about being a goober, at which point she said "quote!" She went on to explain that Bronzers, in real life gatherings, tend to write down what others are saying for the sole purpose of taking it out of context and using it against each other. As it happens, this ritual would come back to haunt me. A lot.
Destiny is comfortable with computers. Although her college education was decidedly humanistic--she attended an all-female liberal arts college, from which she has a degree in opera--she works in a tech-support/system-administrator capacity. Unlike me, she seems comfortable with the idea that one can surf the 'net in search of information that's otherwise not readily available, or for like-minded individuals who one wouldn't be likely to meet in real life. Like Patrick, she had visited other sites, but The Bronze is where she got hooked. When I asked her how she started posting, she said that at first, "I was so afraid of ~mere~ that I wouldn't post." But, one day after she had been lurking for a while, a topic of conversation arose--Indian food--that she felt she could respond to. So she delurked.
She first started posting when, having moved to DC (Mayberry) after graduating from college, she found herself feeling increasingly isolated as a result of her difficulty in keeping in touch with old friends. She's good with computers, so technophobia wasn't a problem for her, and since she loved BtVS, she started posting. Ironically, what started out as a low-maintenance quasi-cyber social life has become a set of high-maintenance real life friendships.
One reason that Bronzers develop such friendships is that most of the members are not viewing The Bronze as a substitute for real life, but rather as a vehicle to enriching real life. In other words, it's a way of meeting people with common interests in an otherwise fragmented society in which geography, occupation, and even family ties can't necessarily keep people connected. In retrospect, given Destiny's time commitments, I'm surprised that she ever bothered to respond to my call for interviewees.
Destiny mentioned to me that it's not unusual for people to be intimidated by The Bronze. In fact, her sister, who actually knows some of the Bronze regulars in real life, is intimidated enough that she refuses to post. I said I could relate, that I had a lot of trouble following what was happening on the board, and wouldn't have a clue as to how or why I might start posting. I didn't realize that this last statement would also come back to haunt me. In retrospect, I'm wondering if there's any significance to Destiny's choice of moniker, given the degree to which our conversations keep coming back to haunt me.
Destiny described Bronzers as a caring, sympathetic group of people, as in any close knit community. She was quite clear, however, that this community, just like any other, had its problems, including a stalker and a few relationships that didn't translate--or translated badly--from The Bronze to real life. But, on the other hand, there were relationships at the Bronze that translated quite well to RL. Destiny told me that "Booky and Skull were the first to get married." There was something striking in this statement, as if their marriage indicated that there could be no denying that The Bronze was neither real nor virtual, but firmly lodged somewhere in between, that there could be no going back to the simplistic view of RL and VR as distinct worlds.

A few days after the first interview with Destiny, at which I expressed my confusion about the appeal of The Bronze and my trepidation at the thought of posting, she called me to tell me about an interesting argument occurring at The Bronze. During that conversation, she also told me she thought I should delurk. Feeling self-conscious, especially since I was studying this community, I resisted, but mentioned that if I ever did delurk, it would be using the board name "Quidam."32 The next day, while I was at the library, Destiny called me both at home and at work to tell me that people were posting to me "all over the place." I had been "delurked."
Apparently, Destiny felt I should deal with some of my self-esteem issues by facing my fear of writing to a few hundred strangers who didn't know me from Adam and would probably think I was dumb. Also, as she was to tell me later, she knew that I was probably lurking, and she thought that I would fit right in at The Bronze. She was, of course, correct. Which I find strange, because between her incisive comments about my psyche and her quoting me, I'm beginning to wonder just who the ethnographer is here.33
Over the course of my interviews with Destiny, I discovered that her parents are highly educated, and that's she's very close to them, especially her father, because her mother was in graduate school during her formative years. Also, for some reason, it came up that she's a Unitarian, and that she identifies with minorities in America, because her mother is Puerto Rican. While she didn't strike me as being a marginalized American, she certainly seems able to empathize with those who are. Indeed, it turns out she's fascinated by--possibly obsessed with--lycanthropy. When I asked her why, she said she's very interested in "involuntary transformation." She definitely strikes me as someone who identifies with borderlands.34
My first interview with Destiny that didn't take place in the Plant Biology building happened over lunch in a downtown Thai restaurant. The interview had a bit of a surreal quality, mainly because the hostess kept yelling at me to hurry up and decide what I wanted, which left me feeling quite distracted. I was doing my best to not be too non-linear in my interviewing, when, seemingly of out of the blue, Destiny asked me if I was going to be there tomorrow. I had no idea what she was talking about. Then she reminded me that the Mayberry Bronzers were going to dinner at Cafe Atlantico, and I should join them, and bring Mrs. Quidam also. I hesitated, saying I didn't want to intrude, at which point she said to me, "you're not getting how this works." She was right: I wasn't. As it turns out, Bronzers tend to assume that persons who watch "Buffy" are pretty cool until proven otherwise.
So I went to dinner, not sure what to expect, but wondering if these people--there were 16 of us all together, three of whom were from out of town--would be dressed like death rockers, or punks, or vampires, or witches, or something else occultish or supernatural. It turns out they were a pretty normal-looking, sociable bunch. My sense was that this was a college-educated, upper-middle class, left-of-center group of people. Interestingly, this real life gathering matched Patrick's description of The Bronze: a bunch of people sitting around a huge table, with everybody fading in and out of everybody else's conversations. And somehow managing to write down every stupid thing I said.

Writing a Better World

As mentioned above, there are several RL relationships that originated at The Bronze. But what I find even more interesting is that several non-RL relationships originated there as well. One of these was a wedding, which marked the first time I had ever seen the Whedon Improvisational Theater Troupe (WITT) in action. Much to my amazement, virtually everyone who posted during this event contributed to its creation. Furthermore, there seemed to be no objection to the fact that three people got married (to each other). Writing mostly in italics to indicate third person narrative rather than the usual direct speech, Bronzers came in, sat down, and enjoyed the wedding. Destiny spent most of the afternoon frantically running around (in italics, of course), making sure the flowers were in place, the cake was ordered, and so on. For the better part of four hours, Bronzers posted as if a real time wedding was taking place, literally writing the wedding into existence. Posters described themselves entering the Bronze, their wedding attire, where they sat, what they drank, even how often they fell asleep during the ceremony. Their personas, their physical selves, and the physical space that they inhabited were all created in vivid, and generally humorous, detail.
The wedding serves to highlight several themes. First, Bronzers tend to be extremely imaginative and literate. Second, Bronzers are literally writing the Bronze into existence. Third, as alluded to above, the Bronze is a close-knit community brought together by a love of "Buffy." Apparently, "Buffy," boredom, or something else draws people to the Bronze, and once here, its regulars devote large blocks of time to events such as the WITT wedding mentioned above. In my experience, just keeping up with normal conversations requires a fair amount of time and attention. Since most of the people I communicate with are posting from work, being a regular would seem to require extraordinary parallel processing and logical compartmentalization. And it also requires a certain willingness to use technology to subvert its own function as a productivity-enhancing, labor-saving device.35
The second of these themes strikes me as being particularly relevant to understanding how it is that The Bronze has become such a "genuine" community. Bronzers are, in effect, using language to objectify themselves.36 Language is what allows them to think outside themselves, to make less subjective what's in their heads. Just as the characters in "Buffy" are self-reflexive, using language to think out loud, to think outside themselves, so too are Bronzers. This is not to say that Bronzers are a self-selecting group of people who are actually similar to the characters in "Buffy." But there is a connection: Bronzers use language in a fashion similar to that of the Scooby Gang. Since much of this language is either adopted or adapted from the show, or is a result of discussing it, it is not surprising that there are similarities. The difference is one of intent, rather than outcome: whereas the Scooby Gang uses language to engage its audience, Bronzers do it to write their worlds (although the case could be made that this is also a form of engaging an audience, especially during WITT performances).

In the social constructionist parlance of Berger and Luckmann, language is used to objectify knowledge, which can then become institutionalized. Institutions, once codified, then become taken for granted by individuals and become the common sense order of the universe that "coerces" individuals into behaving according to institutional norms. Language creates institutions that, once objectified, are external forces acting upon the individual.
Berger and Luckmann probably didn't have The Bronze in mind when they were writing of coercive institutions. Their analysis is not incorrect. However, The Bronze is able to resist the reification of its constructs. One reason for this is that Bronzer language is neither as permanent as words on paper, nor as impermanent as vocal language. Words can be chosen more carefully than in real time conversations. But, they disappear after one week unless someone bothers to copy them. The Bronze is therefore characterized by change, but not by the relentless force of change in real time.
Because Bronzers don't interact face to face, there is also greater latitude in being true to oneself. At The Bronze, I needn't respond to anyone who I don't like. And, I can write in as evocative or sensual a manner as I want--within certain limits--because the thoughts that are conveyed are not easily backed up with actions. Hence, writing "smooch" at the end of a post is different than kissing the real person: it's a sign of affection, but without physical baggage. Furthermore, Bronzers can reinscribe themselves via their on-line personas. They can be any imaginable physical entity, or they can get married in threesomes, or wear clothes they would never wear in public (even though they might own them in real life). They can, in effect, be more like their idealized selves.
There are other ways in which The Bronze resists ossification. For example, even though Bronzers write themselves and their physical environments into existence, The Bronze is not a physical space. There can be as many doors, bars, tables, closets, or rooms as anyone cares to imagine. Many of these physical creations are eventually forgotten, but some--like the Font of Employment, in which Bronzers are ritually dunked for good luck in their job-search endeavors--are popular enough that they become a regular part of the imagined physicality of The Bronze. Since no individuals' construct need necessarily conflict with anyone else's, one source of conflict--that over physical space--is transformed into an encouragement of a changing imagined physical space.
As with all institutions, new blood shakes up the mix. While there are certainly people who do not pay much attention to newbies, there are many who do: there are at least four sites that provide information for newbies. And, much to my surprise, I've rarely seen a "newbie drive-by"--a hastily prepared post by someone who is not a Bronzer and has not bothered to learn the rules--that did not result in helpful posts, usually with links to the "Bronze Welcome Wagon," an unofficial site with a great deal of information on how to become a Bronzer. Still, such newbie posts will often elicit angry responses from Bronze regulars. But, for the most part, Bronzers welcome newbies as long as they are not malicious (in which case they are called Bezoars, are typically ignored, and usually go away on their own once they realize that nobody's paying attention). And, in the case of persons who carefully delurk and announce their newbie status, most Bronzers are downright warm and friendly. Indeed, the prevalence of sites with helpful hints for newbies, usually maintained by subgroups ("clubs") of The Bronze, indicates that a good number of Bronzers are devoting substantial effort to keeping The Bronze inclusive. This is not to say that cliques don't form. In fact, at least one Bronze club has become an invitation-only club for which new members must be sponsored. But, The Bronze per se has resisted this type of stratification.
Finally, and most importantly, the very language that in many instances can lead to hegemonic institutional coercion is used to disrupt institutional tendencies at The Bronze. This is accomplished through the use of slang. Language can objectify by providing a common basis for understanding meaning. But Bronzers use the process in reverse: slang is prevalent to the point where precise word choice seems more the exception than the rule. It allows Bronzers to create a richness and connotation that would not exist if they used precise, and hence strictly denotative, language. Similar to the manner in which an electric guitarist uses distortion, meaning is conveyed not only in the sound, but in the noise surrounding the sound. The result is a swirling mass of coded phrases, layered meanings, and double entendres. This becomes especially apparent in cases in which Bronzers are discussing topics that they deem inappropriate for this "family board." For example, rather than not talk about topics--or individuals--of a sexual nature, Bronzers instead do so with various degrees of opacity by "piggybacking" additional meanings onto standard words for the benefit of those in the know.
It is this slang, that I initially found so bewildering about The Bronze. But in retrospect, it is this connotative use of language that simultaneously encourages creativity, encourages new posters to learn about the people they're posting to before jumping into a conversation, and allows for conversations that create a feeling of community. I believe that it is this messy, imprecise, and unstable language that makes The Bronze a community; without it, The Bronze would likely become just another sterile, topical, denotative, well-defined, and efficient medium of communication.

Blade-The Vampire Hunter
I had been posting for several months when I first interviewed Blade. We had met once before, briefly, but our first interview was really the first time I had talked with him. While I still felt like a relative newbie, I don't know if I was seen that way. I had, after all, by this time joined a couple of clubs: I'm the 27th member of BAD (Bronzers Adoring Darla), and the 12th member of the PBPK (Posting Board Porch Kitties). Of course, I'm not really a kitty; I identify much more closely with otters. But, the PBPK founder, wanting to be inclusive, keeps the porch open to everybody, and in fact has gone so far as to keep some ToFish on hand for those of us herbivorous otters who like to know there's always a place for them to go when they need a kind word and some food. I'm also a member of MacWatchers, which is a group of posters who use Macs, and share information regarding them. And, for some reason, my siggy contains an inordinate number of words starting with the letter "p."
I'm also a groupie. I was so captivated by one particular Bronzer's posts that she allowed me to become the seventh of her groupies. It was through groupiedom that I got my first taste of firsthand WITT: several Bronzers, on the occasion of the birthday of she to-whom-we-group, each took turns grabbing the microphone and praising the day that she was born. In retrospect, I'm not sure why we did this. But it was fun, and very funny, too, as we each took turns waxing melodramatic off the top of our heads. And from work, no less.
I had also witnessed some negative events at the Bronze. One of these involved a cyberstalker; the other, a suicide. Both of these events were interesting to me because of the sheer confusion surrounding them. The suicide, for example, was an eloquent and elaborate description of a Bronzer entering The Bronze and killing herself. I don't why she did this; I can only speculate that she felt alienated enough to make it clear that her persona would not return. The frightening thing, however, was that nobody seemed to know at the time whether this online suicide would be accompanied by a real life suicide. Fortunately, that situation seems to have resolved itself with no loss of life.
The cyberstalker issue is similarly confusing: apparently, the person accused of stalking was unaware that he had crossed the boundary of what others considered appropriate electronic communication. At one extreme are Bronzers who feel that there's a clique that's trying to control who can and can't post, and are looking for flimsy excuses to ostracize others. At the other extreme are Bronzers who feel that persons who repeatedly commit an intolerable violation of another's personal (electronic) space should not be allowed to continue posting. I doubt that I will ever know exactly what happened, as every version of the stalking that I've heard has been different. But the situation points to one of the contradictions faced by Bronzers: their tolerant community, if it is to remain that way, must remain open to antithetical and even intolerant points of view.

Blade is what Destiny refers to as one of the "old guard," meaning that he has been posting pretty much from the beginning. He is a most atypical person. He's an Air Force Captain, a trial lawyer in the office of the Judge Advocate General., where his job title is "Chief of Military Justice." He holds a bachelor's in philosophy, a J.D., and a black belt. He is also the President of the Whole Wide World, a title that he acquired after he organized the first Posting Board Party in Los Angeles, at which someone commented that, judging by his ability to throw a gala event and graciously mingle with the guests, he would make a good politician. Apparently, as often happens at The Bronze, things got "out of hand," and the next thing he knew, he was President of the Whole Wide World.
Blade's an interesting, and interested, person. He negotiates several dramatically different worlds, and he does so very conscientiously, on a regular basis. Like the comic book character from whom he takes his name, he is African-American. He talks easily about racial issues, describing, for example, his less-than-ideal childhood in a stereotypical "black" neighborhood, or arguments he would have with fellow African-American law students about what it meant to be a "race traitor." He says that he is often described as "a nice guy, but not what you'd expect."
He's definitely not what I expected, and I suspect Blade wouldn't want it any other way. He's a firm believer in the benefits of multiplicity, saying that if there's one thing he learned as a philosophy major, it's that there's never a single right answer. And so he consciously tries to take the best of whatever world he's in, and leaves the rest behind. He sees himself as a liminal individual; in fact, he rather seems to enjoy deconstructing other people's assumptions, or at the very least the look on their faces when they walk into his office and see it decorated not with the trappings of military success, but with action figures!
Blade is much more optimistic than I am, particularly with regard to technology. Whereas I tend to view technology as another means by which capital and capitalists exert their hegemonic influence over individuals, Blade sees in technology the possibility that the next generation might inherit a more tolerant world than the one in which we grew up.37 The Bronze exemplifies this possibility: it bridges gaps between people, allowing Bronzers to move beyond differences in race, gender, sexuality, geography, physical appearance, or whatever. Blade admits that it's not a perfect virtual world, but because it brings together people who would probably never communicate in real life, it's a thoroughly enjoyable exercise in tolerance and diversity.
A few days after my first interview with Blade, he posted his first State of the Bronze address. Many of the issues he addressed humorously in that post were issues that we discussed quite seriously in our conversation. Whether our conversation had anything to do with this address I don't know. However, when I thanked him for his inspirational words the next day at The Bronze, he mentioned that he hoped this gave me something more to work with.
It did. Not only was I glad to read the words of someone who had such high hopes for the future, but I was happy to know that someone else was thinking about issues that concern me, and was even of a like mind regarding some of them! And his words also served as a reminder of just how artificial subject/object distinctions are: until this essay is complete, I'll always feel at least a little like an outsider, a voyeur, turning my fellow Bronzers into a self-serving research project. But at the same time, I can't deny the possibility that the experimenter is affecting the experiment, or even that the experimenter is being experimented on himself.
What follows is excerpted from the first State of the Bronze address.

State of the Bronze Address says:
(Wed Jan 20 10:49:35 1999 [ . . . ])
Madame Vice President, members of the Cabinet, Apollo Interactive, the Honorable Joss Whedon, the Honorable RD, distinguished VIPs, honored guests, my fellow Bronzers. Today I have the honor of reporting to you the State of the Bronze. Today I stand before you to report that the Bronze is the single greatest, most diverse, open minded,forward thinking cyber community in history. For the first time in our history, people from all walks of life, social & economic backgrounds, ages, cultural backgrounds, religions, political views, and from every corner of the globe have come together in a community which has demonstrated these lines can be crossed and we as a community can unite for the good of all. My fellow Bronzers, I stand before you to report that the state of our Bronze is strong. . . .
The Bronze must continue to build bridges which bring people together along racial, economic, cultural, religious gender, and political backgrounds. America's journey down this road, has been a long one. For the Bronze, we are the pioneers that will keep this truly free community alive. Free of hatred, bigotry, racism, sexism, and discrimination. . . .
The Bronze may have begun as a fan based community, centered around genius writing, superb acting, excellent special effects, and incredible stunts, but now we are so much more. Although we can never forget the Sunnydale roots from which we sprung, let us now realize that it is not this which holds us together. For now the bond we share as a community is stronger than ever before, with a power not seen anywhere else on the Internet. It is time for us to see this is our time, we are on the cusp of a new dawn for America. Several seasons from now, another President of the Whole Wide World will post in this place and report on the State of the Bronze. She or he will look back on a 21st century bronze shaped in so many ways by the decisions we make here and now, by the promises we make. So let it be said of us then that we were thinking not only of our time, but of our future. Of continuing the forward thinking, high ideal, creative momentum, and the putting aside of divisions to find the true strength we know we are capable of. . . .
Thank you and good afternoon.

Blade-The Vampire Hunter

President of the Whole Wide World


Taster's Choice
Like Blade, Taster's Choice (TC) has been posting since the board's inception. He remembers the uproar that was caused by Warner Brothers' attempt to modify the web site. In fact, he still has the letter he wrote to The WB urging it not to make changes to the board or eliminate it. His reasoning was twofold: not only had a remarkable fan community sprung up because of "Buffy," but the WB would be wise to do nothing to discourage that fan base.
TC, like my other informants, is far from teen slackerdom. He recently completed his Master's degree in Early Christian Theology, after which he worked on a congressional campaign in Iowa. When the campaign was over, he came to Mayberry from Dubuque to look for a job. I met him through Destiny; he was staying with her while looking for a place to live in the area. His decision to move to Mayberry was based on two factors: his occupational background made the nation's capital a likely place for him to find a job; and he knew people (Bronzers) here.
In many ways, TC is a typical old-fashioned midwestern liberal. He grew up in a lower middle-class suburban environment, a "blue-collar ethnic" community. He's comfortable talking about his socialist leanings, his Irish Catholic roots, his strong Christian beliefs, or the fact that his mother was the first person in his family to go to college. About the only thing we haven't discussed in detail is his graduate school experience, which, although perhaps not atypical, was certainly unpleasant, even by graduate student standards. (I felt it would be stark violation of the graduate student code of conduct to broach the subject before at least five more years had elapsed).
TC has two "wifettes"--the WITT wedding referred to above was his. When I asked him whether polygyny, even in virtual form, wasn't somewhat unchristian, he seemed a bit surprised that I should ask the question. I don't actually recall whether he ever answered my question. But it did lead to a very lengthy discussion about Christianity, and how he went to graduate school to discover for himself what "real" Christianity was, and how unconvinced he is by the "postmodern turn." For TC, authorial intent is paramount, reader response theory is bogus, and the Self--his Christian self--inheres firmly in his body.
To me, TC exhibits a decidedly modernist perspective. And yet, as with most of the Bronzers I've met, he seems perfectly comfortable with the idea that his views are not shared by his fellow Mayberrians. Indeed, Destiny captured my view of religion quite well when she spoke of her own religious upbringing: "I associate religion with this hidebound Catholicism that my parents practice, or practiced, which was always kind of, you know, no partying, no carousing, no drinking." To which TC responded: "You hung out with the wrong bunch of Catholics!"

Postmodern Community: Who Did This?

I have been hesitant to identify links between "Buffy" and The Bronze lest I overidentify those connections. Still, I believe that much of what makes The Bronze unique is the same thing that makes "Buffy" unique: a postmodern view of society that lends itself to a use of language that is used to simultaneously deconstruct assumptions about society and reconstruct new types of community. How much of The Bronze can be explained by this postmodern view, however, is beyond me, and I suspect it always will be. My explanation is undoubtedly one among many--one of which is that there is just too much randomness and ignorance in life to attribute causality to something as nebulous as an internet community- but one that suggests the importance of alternative communities, not as "other" communities, but as communities built along non-traditional lines that coexist with traditional communities.
The Bronze is a function of BtVS, and in its current state, exhibits a great deal of institutional flexibility, as discussed above. But the question remains: how did it get this way? The fact that The Bronze comprises "Buffy" fans suggests its current characteristics, but does not necessitate them. Similarly, the fact that The Bronze in its current incarnation tends to exhibit tolerance and flexibility is not evidence that it cannot be otherwise. What is that turns this tendency into a reality?

When I first met Destiny, she had been posting for about six months. She posted from work, and it quickly became clear to me that her work environment was far from ideal. I was therefore thrilled when I read her post to The Bronze that she had found a new job. I was saddened, though, when she announced about two weeks later that this was her last day at The Bronze, because it wouldn't be possible for her to post from her new job.
I was overwhelmed by the posts she received in response. As I sat in my windowless office, staring at my laptop's computer screen (I had long since given up trying to work on the desktop computer that my office provided), I found myself getting choked up as I read the heartfelt goodbyes and well-wishes of my fellow Bronzers. And I was surprised: even though we live barely 10 miles apart and keep in touch outside of The Bronze, I found myself missing her.
It was at this point that I realized that I had mistaken the institutional qualities of The Bronze for many of its individuals. I realized that The Bronze's potential as an open and tolerant community would not have been realized were it not for a few particular individuals. This is not to say that everybody would find The Bronze as open as I do. But that's not for lack of trying on the part of a few key Bronzers.
These persons, like Destiny, are not merely members of the community--they are shapers of it. They are, basically, thoughtful people. They respond to people's posts in a positive manner, and they always respond, even if it takes a few days. They don't disrespect people, even obnoxious newbies. And, most importantly, they respond to posts in kind, always taking them seriously. Destiny, for example, has always apprehended the seriousness of certain posts, or the playfulness of other posts, and responded accordingly. Rather than merely post messages about herself for others to read, her messages also take into account what other people want to hear. She doesn't just talk about herself; she draws out others. She doesn't just put her thoughts out there; she interacts with other people's. Furthermore, she does something that many people aren't willing to do: she talks to newbies, knowing full well that most of them will soon disappear for good.
It therefore gives me a bizarre sense of closure that Destiny has been away from The Bronze for a while. It's as if the conversation seamlessly continues, but the persons doing the conversing have changed. Or, maybe they've just filled in for Destiny for a while.38
I find myself compelled, more than ever, to welcome new people, to provide the sort of environment that others provided for me. Interestingly, it's an environment that I've never been in at work. At The Bronze, people actually notice when I'm not there, and I can talk to the same people every day, creating a sense of normalcy that doesn't occur in my real life work environment, where students and faculty are constantly coming and going according the hours they set for themselves, and where the routines and familiar faces change every semester.

Theory and Conclusions
In the course of my interviews of Bronzers, and of my increasing addiction to The Bronze, three themes have emerged. The first of these is the concept of community. Is The Bronze a community? I think that it definitely is. In fact, I also believe that it's a unique community, because it's almost impossible for it to stagnate. One reason for this is BtVS itself: because it questions everything, it encourages discussion that questions everything. A second reason is that The Bronze brings people together based on a very specific context--"Buffy"--but does not necessarily lend itself to any other contexts. Which means that there is very little I can assume about persons with whom I'm speaking: categories such as age, nationality, gender, sexuality, race, or occupation become largely irrelevant until more information is provided. This first occurred to me when I was at The Bronze on a cold winter day, and people were talking about the weather. Just the fact that I was talking to someone who was about to go shovel snow at the same time as I was talking to someone who was sitting on her balcony in 70 degree weather indicated that there was really no basis for falling back on "common sense" assumptions about Bronzers (other than that they watch "Buffy" and have access to the internet).
The second theme is the importance of language. What originally drew me to "Buffy" was the dialog. The uniquely constitutive discourse that characterizes "Buffy" is used by Bronzers to constitute the Bronze in a unique way, allowing Bronzers to push their Bronze reality into more meaningful and relevant (to themselves) directions. Furthermore, the reality that is The Bronze can be transformed to be applicable to RL much faster than real life institutions, and hence it's a safe haven, a place where the conflicts of real life can be dealt with by writing into existence a world that can handle them. In this sense The Bronze is better than reality, because its institutional structure matches more closely the subjective lived experiences--the reality that people actually think and feel and experience internally--of its members. This is not to say that people are consciously constituting The Bronze, or that they're aware that it's being done, or even that they're not engaged in pure escapism. But I believe that The Bronze can be extremely beneficial for persons who use it to engage real life more effectively, because it allows them, whether they know it or not, to retake control of the signifier and use it to make a community that's more in keeping with their ideal worlds.39
Obviously, this wouldn't work if Bronzers weren't predisposed to being literary, which they are: among students, there appear to be an inordinate number of English majors and law students; among those who are working, there are an inordinate number of editors (employed English majors) and lawyers. Furthermore, many Bronzers write fan fiction. But, even if this was not the case, a cursory examination of typical posts indicates a creative and literate group of people, many of whom are unable to let loose their creative impulses through other channels.40
Thirdly, The Bronze use of slang is of interest in ways that relate to the concepts of language and community as mentioned above. Slang has the effect of denoting less precisely: inventive use of language can create a vagueness that in turn lends a depth of meaning to words. Use of slang and non-standard terms allows the speaker to connote more and denote less, thereby allowing the person to whom the speaker is speaking to fill in more of the gaps with his or her own imagination, to understand the content in a more meaningful way. In a sense, this type of connotative language contains an implicit admission that language is at best an imperfect substitute for meaning. Therefore, rather than inflate the importance of language, which would merely be pretending that it's more useful than it is, many Bronzers write in a way that points to the limitations of language, focusing instead on imagery, which, because it doesn't even try to convey meaning, conveys it better than precise and denotative verbiage.
One example of this can be seen in the mistakes people make in their posts. Typically, upon noticing a mistake, a Bronzer will post again with corrections, which will often be followed by a statement such as "eye=suck." Which is to say "I realize I messed up my last post and I'm sorry but there's nothing I can do about it now so I guess I suck." Which is an immense generalization to make based on a misspelling. But it indicates not only a certain reflexiveness, but also an unwillingness to argue semantics. To say "I suck" is to overstate one's apology to the degree that it leaves no room for discussion, as if to say "I admitted I suck for screwing up my post, so deal with it." Furthermore, it indicates a lack of attachment to the subject at hand. To say that something "sucks" is to have so unreasoned an opinion that all debate on the issue is forestalled. It's an indication that I'm not willing to get into a big discussion to justify my views because I'm not too attached to them, and that I'm willing to open myself up to other people's unreasoned criticism. It's like admitting that "I hate this but you probably don't so we've got our opinions and we'll never convince each other because language is too imperfect and maybe there's no absolute truth anyway, so let's agree to disagree."
As another example, consider three non-standard words that are frequently used--in my experience more so than any others--at The Bronze: "tag," "bezoar," and "whup." A "tag" is an HTML tag, and is usually referred to in the context of a "dropped tag." Tags are used to change the style of posts, but when tags are "dropped" at the end--when someone forgets to use a closing tag--the whole post retains the special characteristic. So, for example, if I forget to put an italics tag at the end of a word, then the computer won't know to stop italicizing, and everything I type will be italicized. Tags have taken on mythical qualities at The Bronze: not only is there a club to save and feed them, but there is also one devoted to slaying runaway tags. Why devote so much energy to giving life to something that makes posts look funny? Dropped tags are the ultimate symbol of miscommunication. For example, a State of the Bronze address would probably be much less impressive if the whole thing alternated between superscript and italics.
Similarly, bezoars and whup have taken on mythic qualities. Many people actively fight them, ascribing to them fierce beast-like qualities. There is a club for bezoar killers, and someone has recently started advertising "whup-b-gone." What exactly are these creatures? Bezoars are people who flame, non-regular posters whose purpose is to antagonize. Whup is work. Interestingly, many Bronzers have "personalized" work, mean people, and miscommunication, ascribing to them free will and vile characteristics, which they then fight in their third-person Bronzer incarnations.

Generally, the Bronzer perspective is one of multiplicity. My informants, while obviously not a random sample, all focused on diversity, on difference, and on the importance of meeting new and interesting people. They vary greatly, at least ostensibly, in their beliefs. But, they all seem to accept the existence of a wide variety of beliefs, and this, I believe, is what enables them to maintain their community.
The Bronze, then, is unique to me because it takes a group of marginalized people, turns them into a community, and allows them to write into existence the world as it would be if it was a better place. This is not to say that Bronzers are outcasts from society. On the contrary, they seem to generally be very social, and sociable people. But "Buffy" speaks to the outcast in all of us, and that explains the attraction of the Bronze, as well as the ability of its members to be a community: because we're all outcasts, it behooves is to be inclusive. One Mayberrian, in relaying her high school experiences to me, exclaimed that she had made a recent discovery of which she was still incredulous: "I was one of the cool people in high school!" I can't help but wonder how she would've turned out had she known this as a teenager.
Notes

1 Unfortunately, the original interview is unavailable. However, in a later article in the Buffy the Vampire Slayer Official Magazine (page 18), which contains a quote that I strongly suspect is the same one that I read in the TV Week article, Sarah Michelle Gellar says: "Kids were hard on me. I was always excluded from everything because I was different."
2 The Bronze Welcome page is at http://www.buffy.com/slow/index_bronze.html.
3 The address of The Bronze linear posting board is: http://board.buffy.com/bronze/postingboard.shtml. For a broad ethnographic account of The Bronze community from two of its longtime members, see Sarah N. Gatson and Amanda Zweerink, "Come as You Aren't?": Anonymity, Community, and Vampire Slaying in Cyberspace: An Ethnographic Account of Internet Community Development.
4 See Berger and Luckmann for an excellent explication of the creation of social constructs, and how they become "coercive" once they become accepted as a common sense view of reality. Of the work that deconstructs such social constructs, I have found Turkle's Life on the Screen and Stone's War of Desire to be the most relevant, as both focus on technology as containing the potential to allow individuals to see beyond the constructions and assumptions of everyday life. The second quote is part of Stone's (182) description of what the vampire Lestat might see if he became an anthropologist.
The first quote, about Sunnydale being a "one-Starbuck's town," is from a comment made by Xander in "Welcome to the Hellmouth."
5 Whedon, Joss. "Marina Warner." Bookworm. KCRW. 29 Apr. 1999. http://www.kcrw.org/cgi-bin/db/kcrw.pl?tmplt_type=program&show_code=bw:.
6 ibid. Not only is this reminiscent of Stone's preceding quote, but of Siddhartha the Buddha's observation as well.
7 This quote is part of an interview that precedes "Angel" on the video (retail) version of that episode.
8 Springer 18.
9 Whedon, Joss. Online posting. 15 Dec. 1998.
10 Giles, "Never Kill a Boy on the First Date."
11 The character of Larry makes periodic appearances, but the audience does not learn of his homosexuality until "Phases."
12 Xander, "Phases."
13 See Berger and Luckmann (41-43) for a discussion of "recipe knowledge," which is their term for the "common sense" assumptions which people hold--even though they might be contradicted by reality--in order to avoid reevaluating their worldviews.
14 Xander, "Puppet Show."
15 Willow, "Never Kill a Boy on the First Date."
16 Willow, "Beauty and the Beasts." Oz does graduate after repeating 12th grade, after which he attends UC Sunnydale with Buffy and Willow. However, fearing that he may lose control of his inner werewolf, he drops out during his first semester and leaves town in order to distance himself from humans while he learns to control his lycanthropy.
17 Buffy, "Phases."
18 Cain, a werewolf poacher, "Phases."
19Spike, a vampire sired by Angelus, "Becoming" part 2.
20Forrest, a member of The Initiative, "Doomed."
21I don't know the actual date on which "Earshot" finally aired. This is partly because I didn't write down the date on which it aired, which is because I didn't tape it, which is because I had already gotten my hands on a bootleg copy of it. Which I deny all knowledge of. Unfortunately, an analysis of the remarkable fan activity in response to postponed episodes is beyond the scope of this paper.
22 Buffy, "What's My Line?"
23 Berger and Luckmann 106-107.
24 Giles, "Welcome to the Hellmouth."
25 Buffy, "Dead Man's Party."
26 This text is unaltered, except that IP addresses have been replaced with bracketed ellipses, and some names have been changed (with the permission of the Bronzers to whom they belong).
27 The Bronze exemplifies this postmodern view of language. According to Rosaldo: "Burke's parable of the endless conversation with no known beginning or ending departs from the monumentalist's preoccupation with permanence and puts the unchanging foundation of classic norms into perpetual motion. You arrive, and the conversation is already in progress; you depart, and it continues without you" (104).
28 The official Buffy chat room is at http://chatsrv.warnerbros.com:4080/chat/world/html/loginbuffy.html and is accessible via http://www.Buffy.com.
29 The official threaded posting board is at http://www.buffy.com/slow/index_bronzetpb.html.
30 The names of all Bronzers used in this paper are used with their permission. In those situations in which persons preferred not to be identified by either their real names or their Posting Board names, I asked them to choose a name by which I could identify them for this paper. Such was the case of the informant I refer to as Destiny. However, since this paper was written, a Bronzer who goes by the name "Destiny" has delurked. This will probably be a source of confusion, since "Destiny" is not my informant's board name. However, since "Destiny" is the name by which my informant asked to be identified--and because this name allows for what I think is a really clever pun later in the paper--I have decided not to change it despite the potential for confusion.
31 Spradley discusses in detail the importance of discerning the questions to which informants are responding based on the information that they volunteer. Patrick's reply made it clear to me that The Bronze was a community, and a unique one at that, and a much more complicated community than I could have previously imagined.
32 My aliases have typically been centered around a death motif. In retrospect, this is probably the case for two reasons. First, I have never found compelling the Western dichotomization of life and death into two distinct realms. Second, I have long identified with things vampiric, with the outskirts and margins of life. But, since there was a already a regular poster by the name of "deadguy" on the board, I chose the name "Quidam" because I had just seen the Cirque du Soleil performance of the same name, and the name seemed to suit me. In the Cirque du Soleil program was the following blurb:
Quidam,
a nameless passerby,
a solitary figure lingering on a street corner,
a person rushing past,
a person who lives lost amidst the crowd in an all-too-anonymous society,
A soul that cries out, dreams and sings within us all.
For some reason that I now don't recall, I really wanted a first name, too. So I picked "Jaan," a childhood nickname. This Hindi/Urdu word is a homonym of "John," and therefore seemed to fit with the nameless/quidam theme in the sense that it was the first part of the generic descriptor "John Doe." But, in retrospect, it's also indicative of the point of this paper, which is to express what it feels like to be part of this community. In Hindi and Urdu, "jaan" comes from the word "jaanna," meaning "to know." But it also translates as "soul." As such, it is a term of endearment: "jaan" means, roughly, "heart and soul," or "beloved," indicating someone near and dear to one's heart. The word "jaan" is, therefore, to me a powerful indicator of Eastern (specifically Indian) and Western--or postmodern and Modernist--ontological differences. In the European West, knowing is based on thinking, where thinking is separate and distinct from feeling. This is reflected in traditional anthropology's emphasis on writing about communities in an "objective" and intellectual manner. But in the Indian philosophical tradition thinking can not be separated from feeling--thinking is feeling--and feeling is therefore requisite to knowing. To put it vernacularly: the English epigram "to know me is to love me" is an unremarkable and generalizable truism in the language of India's philosophical tradition. After all, what better way to know a community than to love it the way its members do?
Since the time of this writing, I've largely stopped using my (board) first name, but have grown quite attached to my last name. Go here for a picture of me sporting my new favorite sweatshirt.
33 The idea that the ethnographer simultaneously observes and is observed by his or her informants is not new, and will be addressed in more detail below. See, for example, Rosaldo, or Berkhofer, for the problems and dangers of maintaining (constructed) boundaries between Self and Other, subject and object, us and them. See also Desmond and Dominguez (477) on the ability of ethnographers, whether unwittingly or not, to maintain power imbalances.
34 Destiny hasn't read Anzaldua's Borderlands, but she is quite familiar with feminist and borderlands theory, both through her academic mother, and her liberal arts undergraduate schooling.
35 This is a very important point, but is beyond the scope of this paper. For more on how technology can be used to subvert the cultural and economic hegemony that it was created to solidify, see, for example, Rey Chow's Writing Diaspora.
36 See Berger and Luckmann (61) on the use of language to make subjective experiences more objective.
37 Jameson (54-77) discusses both of these views in some detail; Best and Kellner provide a cursory treatment in their first chapter.
38 See note 14 above.
39 See Hawks on retaking control of the signifier. See Turkle on the ways in which internet communities can be helpful or harmful. Basically, Turkle's view is that virtual reality, when used as a vehicle for resolving real life problems, can be healthy, but when used to avoid real life problems, is harmful.
40 In many ways, Bronzers fit the descriptions of Radway's romance readers or Jenkin's textual poachers. Of the 102 Bronzers currently on my shout list, for example, I know the gender of 85, of which 60 are females. In other ways, however, they are different from the groups described in these previous studies. For example, of the 36 people whose occupations I know, virtually all are either students or white-collar professionals. I know of four Bronzers with Ph.D.s, three of whom are college professors. The non-students are in occupations that would typically require at least a college degree. Obviously, this is hardly a random sample. For example, since I'm a graduate student, I tend to talk to those people--of whom there are at least five others--that are in graduate school.
Bibliography

Agar, Michael. Language Shock: Understanding the Culture of Conversation. New York: Quill, 1994.
Anderson, Benedict. Imagined Communities: Reflection on the Origin and Spread of Nationalism. London: Verso, 1991.
"'Angel' and 'The Puppet Show.'" Buffy the Vampire Slayer. Videocassette. Fox, 1998.
Anzaldua, Gloria. Borderlands|La Frontera: The New Mestiza. San Francisco: Aunt Lute, 1987.
"Beauty and the Beasts." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 19 Oct. 1998.
Berger, Peter L. And Thomas Luckmann. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. New York: Anchor, 1966.
Best, Steven and Douglas Kellner. Postmodern Theory: Critical Interrogations. New York: Guilford, 1991.
Caughey, John L. "Gina as Steven: The Social and Cultural Dimensions of a Media Relationship." Visual Anthropology Review, Spring 1994: 126-65.
Clifford, James. The Predicament of Culture: Twentieth Century Ethnography, Literature and Art. Cambridge: Harvard UP, 1988.
Chow, Rey. Writing Diaspora: Tactics of Intervention in Contemporary Cultural Studies. Bloomington: Indiana U P, 1993.
"Dead Man's Party." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 13 Oct. 1998.
"Doomed." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 11 Apr. 2000.
"Earshot." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. Originally scheduled for broadcast on 27 Apr. 1999. Emerson, Robert M., Rachel I. Fretz, and Linda L. Shaw. Writing Ethnographic Fieldnotes. Chicago: Chicago UP, 1995.
"Faith, Hope, and Trick." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 6 Oct. 1998.
"Go Fish." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 5 May 1998.
Hawks, Terence. Structuralism and Semiotics. Berkeley: U of California P, 1977.
Jameson, Fredric and Masao Miyoshi, eds. The Cultures of Globalization. Durham: Duke U P, 1998.
Jenkins, Henry. Textual Poachers: Television Fans and Participatory Culture. New York: Routledge, 1992.
Kellner, Douglas. Media Culture: Cultural Studies, Identity and Politics Between the Modern and the Postmodern. London: Routledge, 1995.
"Lovers Walk." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 1 Dec. 1998.
"Never Kill a Boy on the First Date." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 31 Mar. 1997.
"The Pack." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 7 Apr. 1997.
"Phases." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 27 Jan. 1998.
Radway, Janice A. Reading the Romance: Women Patriarchy, and Popular Literature. Chapel Hill: U of NC P, 1991.
Radway, Janice. "Reception Study: Ethnography and the Problems of Dispersed Audiences and Nomadic Subjects." Cultural Studies 2 (1988): 359-76.
"Reptile Boy." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 13 Oct. 1997.
Spradley, James P. The Ethnographic Interview. Fort Worth: Harcourt, 1979.
Springer, Matt. "High School Hell." Buffy the Vampire Slayer Official Magazine Winter 1998: 16-19.
Stone, Allucquere Rosanne. The War of Desire and Technology at the Close of the Mechanical Age. Cambridge: MIT, 1995.
Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. New York: Simon and Schuster, 1995.
"Welcome to the Hellmouth." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 10 Mar. 1997.
Wells, H.G. The Island of Dr. Moreau. New York, Bantam: 1994. "What's My Line?" Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 17 Nov. 1998.
Whedon, Joss. "Marina Warner." Bookworm. KCRW. 29 Apr. 1999. .
"The Wish." Buffy the Vampire Slayer. The WB Television Network. WBDC, Washington. 8 Dec. 1998


back to the top