Research Interests
Economics of Information Systems

E-business strategies

Online Search and Advertising
Decentralized online information

 

Contact

3370 Van Munching Hall

Department of Decision, Operations and Information Technologies

University of Maryland

College Park 20742

Email: vandana@umd.edu

DISSERTATION

Committee:

Dr. Siva Viswanathan (IS)

Dr. Henry Lucas (IS)

Dr. Ritu Agarwal (IS)

Dr. Jie Zhang (Marketing)

Dr. Ingmar Prucha (Economics)

 

Understanding Consumers’ Online Information Retrieval and Search: Implications for Firm Strategies